// ZDNET — INTELLIGENZA ARTIFICIALE
91% of professionals say their firm still falls short on AI - how to fix that
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As many as 91% of employees say their organization is falling short of reaching the value that AI can deliver, according to the 2026 Future of Professionals Report from global content and technology company Thomson Reuters.
The research, based on a global survey of 1,800 professionals from multiple sectors, shows a widening gap between AI ambition and reality, which is becoming an increasingly significant issue, Kirsty Roth, chief operations officer at Thomson Reuters, told ZDNET.
Also: Why replacing staff with AI backfires - and 5 ways smart leaders generate real value instead
Eighteen months ago, employees were eager to experiment with AI, and their bosses were keen to support these explorations. Today, it's another story. Professionals are burning through tokens as they use AI, with their bosses concerned about the upward trajectory of their IT bills.
With MIT research suggesting that 95% of AI projects fail to deliver value, it's unsurprising that companies are getting cold feet.
"People are starting to work out [that] these technologies cost lots of money, and they don't necessarily see the value from them yet," said Roth.
"And so the conversation has turned into the classic change management one, which is, 'OK, we've got all this tech and all these tools, but how are we really changing our processes and the way we operate to be more effective?'"
Also: 'Specialists aren't required' anymore: How to stay valuable in an AI agent workplace today
New emerging technologies, from agentic AI models to deep research tools, will continue to enter the business. As Boomi CEO Steve Lucas told ZDNET recently, the general state of play in AI is hyper-fragmented and hyper-fractured.