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Anker is combining its Eufy, Soundcore, and brands into two ‘Anker’ groups
At IFA 2026, Anker is not only unveiling a bunch of new products, but also announcing that it is merging all of its core brands into one – sort of – with Eufy, Soundcore, and others going away.
Existing Anker products are sold under the Anker, Soundcore, Eufy, EufyMake, and Solix brands. It can be a bit confusing, especially when these brands overlap here and there. But, now, everything is merging under a single “Anker” name, but with two groups. “Anker for You” will handle things like charging, audio, personal health, and “creative tools,” while “Anker for Home” will cover security, robotics, and home energy.
Anker says this change will happen gradually as new products are released, with existing products also moving over to the new branding in time. This also comes as the first Anker retail store is opening this weekend in Berlin. Notably, some products will have both “Anker” and other older brand names together.
At IFA, Anker has a host of new products being announced. “Anker for You” launches include:
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