// THE VERGE — MOBILE & WEB
Apple raises prices on Macs, iPads, and more by hundreds of dollars
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The MacBook Neo now starts at $699, and the price of an iPad Air just jumped by $150.
The MacBook Neo now starts at $699, and the price of an iPad Air just jumped by $150.
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Apple is hiking the prices of its MacBooks, iPads, and other devices by hundreds of dollars in response to the ongoing memory and storage shortages. While the new MacBook Neo will now start at $699 instead of $599, the M3 Ultra Mac Studio is getting a $1,300 increase to $5,299, up from $3,999, as reported earlier by Bloomberg and MacRumors.
Here’s a list of the increases impacting the starting prices of Apple’s other devices:
Apple CEO Tim Cook hinted at incoming price changes during an interview with The Wall Street Journal published on June 17th, saying Apple has tried to “shield” customers from price increases, but “the situation has become unsustainable.”