// KOTAKU — GAMING
The Internet Reacts To The Absurd New Price Of An Xbox
Xbox, not content to let Sony soak up all the negative press for today, has decided that it, too, would like to get in on some of that tasty public flagellation. The company has announced that it would yet again be raising the price on its Xbox consoles, with 512 MB models going up $100 and 1 TB models jumping up by $150.
Xbox notes in its post that the price of computer storage and memory continue to rise, contributing to this second price increase in the last eight months. It’s also worth noting that there will be a ton of people looking for a console upgrade now that GTA VI is, for real this time, imminent, and there’s a business case for trying to squeeze as much money out of consumers as possible. Either way, in the immortal words of Fallout 4 (which should at this point be just be Xbox’s new slogan): “Everybody disliked that.” Here’s what people had to say.
— Chris Franklin (@errant-signal.com) 2026-06-25T17:16:40.261Z
They sell like 10 Xboxes a month. Just eat the fucking cost!
— Don Quiznostes (@theswolenerd.bsky.social) 2026-06-25T17:34:16.127Z
This generation of consoles has been a disaster. First you couldn't get one, now you can't afford one XD
— Brookster3D (@brookster3d.bsky.social) 2026-06-25T17:35:05.720Z
I really do get that these price hikes are hard to avoid with the RAM crisis being what it is, but if you're going to keep raising your hardware prices, you need to find SOME way to raise the value proposition too. And I don't think "closing a bunch of studios that makes the games for it" will work!
— Giovanni Colantonio (@marioprime.bsky.social) 2026-06-25T17:00:57.429Z
If you’re one of those consumers looking to buy a new Xbox, but currently find yourself priced out, don’t worry, Xbox has you covered. In its pricing announcement, it also shared that it would revamp its Buy Now Pay Later program so you can pay for your console in chunks. Additionally, through Amazon, Xbox is offering 0 percent APR financing to help you buy a console. Guys, I think something has gone horribly wrong here.