// BBC ENTERTAINMENT & ARTS — MODA & SOCIETÀ
Russell T Davies criticises BBC boss's 'clumsy' AI Doctor Who comments
Longtime Doctor Who writer and showrunner Russell T Davies has criticised the new BBC director general over comments he made about an AI-generated episode of the show.
Matt Brittin told a Royal Television Society conference in September that he had been sent a "pretty good" 50-minute unofficial Doctor Who episode.
"That's a clumsy thing to say in an industry where he's got writers and artists and it specifically affects people, they're the first to take the blow," Davies told BBC Radio 4's The Media Show.
Addressing criticism he has received, Brittin told a staff meeting last week he was attempting to make a point around the "pace of change" while stressing he believed in "human creativity".
The director general joked he had "got into trouble" over what he had said, but added: "I was just trying to make the point: Look at the pace of change and what this stuff can do."
He said: "I want to be really clear: Humans are leading, and I believe in human creativity, enhanced by whatever tools."
He emphasised human-led creativity would always be at the heart of the BBC's mission.
But speaking to BBC Radio 4, Davies said that the new director general, who joined the BBC after a career at Google, "hasn't worked in television for that long and might not be so fruity with an opinion in future".
"My inbox went ping ping ping ping ping, so God knows what his was like," he added.
Matt Brittin became the BBC's director general in May 2026