// THE VERGE — MODA & SOCIETÀ
Netflix is telling investors not to worry, even though you’re watching less and less
Posts from this topic will be added to your daily email digest and your homepage feed.
Posts from this topic will be added to your daily email digest and your homepage feed.
Posts from this topic will be added to your daily email digest and your homepage feed.
Improving monetization is one of Netflix’s top priorities.
Improving monetization is one of Netflix’s top priorities.
Posts from this author will be added to your daily email digest and your homepage feed.
Posts from this author will be added to your daily email digest and your homepage feed.
Netflix is making monetization a top priority amid reports of falling viewing time. As part of its third-quarter earnings report on Tuesday, Netflix lists improvements to monetization as one of its main focuses going forward, alongside efforts to boost entertainment value and leverage new technology.
The streaming giant doesn’t say exactly how it plans to improve its monetization, but the company notes that these goals will help Netflix “create member value that lets us occasionally raise prices, and increase advertiser demand.” Netflix also highlighted plans to push further into original titles, live events, and third-party programming as it faces an “intense competition and an explosion of content competing for consumer attention.”
An analysis from financial firm Jefferies estimated that Netflix’s monthly viewing time per member dropped to 49 hours in the first half of this year, down from 66 hours in the first half of 2023, according to a report from Reuters. At the same time, Netflix made up 7.8 percent of US viewing time in the US in July, a one-percentage-point dip from the same time last year, The New York Times reports.