// THE VERGE — MODA & SOCIETÀ
Rivian’s R2 is officially its best-selling vehicle
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The mass-market R2 has quickly become the company’s top seller by volume, but high-margin software deals and the Volkswagen partnership are the real forces keeping the automaker in good financial health.
The mass-market R2 has quickly become the company’s top seller by volume, but high-margin software deals and the Volkswagen partnership are the real forces keeping the automaker in good financial health.
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Rivian reported its third quarter earnings of 2026, providing us a closer look at the company’s financial health as it ramps up production of its all-important R2 electric vehicle — which is now, for the first time, outselling all of Rivian’s other EVs.
Rivian said it brought in $2.155 billion in revenue, a 38 percent increase compared to the $1.558 billion in Q3 2025. Of that amount, $1.55 billion came from automotive revenue, which is up 36 percent year over year. Comparatively, the company reported $605 million from software and subscription services, a 45 percent increase year over year. As EV sales slow down, the company is seeking to make more money from its digital products, including the Autonomy Plus package.
Automotive gross profits were on an upward trajectory, a sign that the company’s finances were improving as it delivered more vehicles. Rivian made $176 million in gross profit this quarter, a $152 million improvement compared to the same time last year. The company still lost $80 million in Q3 automotive gross profits, which is much better than the $130 million loss a year ago.