// 9TO5GOOGLE — MOBILE & WEB
Reddit will soon be a ‘logged-in-only’ website, forcing you to have an account
Reddit is shifting to a “logged-in-only experience,” the company confirmed during its latest earnings call.
While the timeline is vague at this point, Reddit has confirmed that it will be locking down the site for users without an account, also impacting usage in private browsing modes. CEO Steve Huffman explains in a shareholder letter and a post on Reddit that the website will becoming a “logged-in-only experience.”
Moving to primarily logged-in will ensure our users have the best Reddit experience possible, and can find the content and communities most relevant to them. It is better for our business because we will have more signals for ads targeting, and being logged-in leads to higher engagement generally. It also allows us to protect access to Reddit’s extremely valuable corpus of data, and helps us better adapt to emerging regulations around the world.
In Q4 we’ll begin fully testing this in select markets outside the U.S. The results of those tests will inform an optimized version of logged-in-only Reddit globally.
The change also comes as Reddit says that search referral traffic was “down meaningfully” in Q3 2026, mainly in regards to logged-out traffic. “Down meaningfully” was later detailed to mean that traffic “dropped by more than 1 million referrals on average per week.”
As for private browsing, Huffman says that Reddit has “rebuilt and [is] re-releasing incognito mode in our app.”
Details on what will and will not be available to logged-out users are unclear at this time, though Huffman says that “the front page being available logged-out is useful and important,” adding that “visitors arriving from search or other external sources to see the content that’s being linked to.” He further implies that AI scraping is certainly a major part of this decision, saying that “the vast majority of unauthorized access to Reddit (basically the scraping and stealing of Reddit’s data) happens through our logged-out experiences.”
This comes shortly after Reddit rolled out a new personalized “For You” homepage.
Follow Ben: Twitter/X, Threads, Bluesky, and Instagram
FTC: We use income earning auto affiliate links. More.