// 9TO5MAC — MOBILE & WEB
Peacock thinks vertical video will make you watch one more hour per month
NBCUniversal has announced what it describes as the largest mobile update ever to the Peacock iPhone app, with a bigger emphasis on vertical video. The company reportedly expects this to increase average usage of the app by one hour per user per month …
The company has shown a preview of a new version of the mobile app, which includes conversational search.
New features, including personalized ways to browse and discover content, adaptive live mobile video capabilities and conversational AI-powered search, will build on existing features like Your Bravoverse, Clips Feed, and Peacock Performance View. Together, they create a more personalized, dynamic mobile experience that seamlessly turns discovery into engagement across NBCUniversal’s premium entertainment, live sports and events, and news.
Conversational search will allow you to do things like ask for shows within a particular franchise, starring particular actors, or similar to another show you love.
Vertical video as a means of discovery for full episodes is cited as a key part of the strategy.
The Clips Feed creates a singular home for vertical clips and franchise experiences like podcasts and Your Bravoverse, giving fans a more natural path from short-form discovery to full episodes and deeper engagement across the platform.
The company’s chairman told The Hollywood Reporter that it hopes this will “win another hour per user per month.”
The new app is currently in testing and will roll out fully from early next year.
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