// THE VERGE — MOBILE & WEB
Verizon’s ‘Simplicity’ flat-rate plan starts at $30 per month for new customers
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The new plan drops Verizon’s $40 activation and upgrade fees, as long as customers opt in to its new loyalty program.
The new plan drops Verizon’s $40 activation and upgrade fees, as long as customers opt in to its new loyalty program.
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Verizon is launching a new Simplicity plan that starts at $30 / month for new customers, or $45 / month for existing ones. In its announcement, Verizon says the plan drops activation and upgrade fees, while offering one flat price for each line.
The $30 price for new customers is an “initial promotional offer” that applies after enabling autopay and taking advantage of a discount for switching carriers, according to Verizon. But before customers can ditch Verizon’s $40 fee to activate or upgrade a device, they’ll need to opt in to the carrier’s new loyalty program through the My Verizon app. The loyalty program comes with a new Verizon Dollars perk, which offers 3 percent cash back on your bill each month, as well as a Verizon Shine benefit with access to ticket sales, sweepstakes, and giveaways.