// THE VERGE — MOBILE & WEB
Buc-ee’s dodges John Oliver to sue another small business
Posts from this topic will be added to your daily email digest and your homepage feed.
Posts from this topic will be added to your daily email digest and your homepage feed.
Posts from this topic will be added to your daily email digest and your homepage feed.
The host challenged the company to take on someone its own size.
The host challenged the company to take on someone its own size.
Posts from this author will be added to your daily email digest and your homepage feed.
Posts from this author will be added to your daily email digest and your homepage feed.
Buc-ee’s became something of a viral sensation during the World Cup, but it has a troubling history of suing small gas stations and convenience stores. On a recent episode of Last Week Tonight, John Oliver literally begged the company to sue him for selling merch featuring his squirrel mascot, Mr. Nutterbutter, with branding that reads “Buc-Off.” But Buc-ee’s has so far declined to take the bait, instead targeting yet another small business that lacks the deep pockets and legal team of HBO.
According to WDTN, an NBC affiliate in Miami Valley, Ohio, Buc-ee’s opened its first locations in the state earlier this year. And now it’s targeting established local businesses through trademark suits. Beaver’s Mini Mart in Beavercreek has been a staple of the city for “decades.” But Buc-ee’s is claiming that this long-running store’s beaver logo could confuse customers. WDTN says:
In the suit, filed days ago, Buc-ee’s alleges that the Mini Mart’s cartoon beaver mascot is too similar to their own, with its “wide eyes and a smile” that also “uses red as a predominant color,” and could cause confusion.