// THE VERGE — INTELLIGENZA ARTIFICIALE
Major YouTube creators are facing backlash for accepting AI money
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Videos promoting Higgsfield are leaving some fans unhappy.
Videos promoting Higgsfield are leaving some fans unhappy.
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Over the past few days, a number of prominent filmmaking content creators including Matti Haapoja and Sam “Kold” Kolder have posted videos of themselves demonstrating what’s possible with AI platform Higgsfield. The videos highlight Higgsfield’s recently added Seedance 2.5 functionality and pitch these technologies as the future of video production.
In response to these videos, other creators started sharing what appear to be screenshots of partnership offers they’d received from PR firms working on Higgsfield’s behalf. All of this led fans to the conclusion that Higgsfield has been trying to use creators to boost its profile and garner goodwill from the public. Almost immediately, fans began dragging Haapoja and Kolder for seemingly working with Higgsfield. Haapoja’s and Kolder’s videos are not labeled as ads and neither the creators nor Higgsfield responded to The Verge’s questions about whether these were paid partnerships. But in producing and posting videos that feel very much like ads for Higgsfield, both creators left portions of their audiences feeling alienated.
Haapoja and Kolder enthusiastically frame Higgsfield and Seedance 2.5 as innovative tools that have the potential to revolutionize the entertainment industry. Haapoja’s is kind of like an infomercial where he explains how Cully Hill Boys — Higgsfield’s feature-length film starring AI-generated duplicates of YouTubers Mikyle “N3on” Rafiq and Matt Kiatipis — was produced with prompts. Haapoja also demonstrates Seedance 2.5’s capabilities with AI-manipulated footage of himself placed in different sci-fi settings. Kolder’s video — titled “AI is replacing me” — tells a story that starts off with an explanation of Kolder’s background in video production before it becomes a fictionalized, Chappie-esque narrative in which he explores Mauritania with the help of a robot. Both videos blend footage of real people with distinctly uncanny AI-generated imagery.