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Google’s new Universal Cart tracks prices on items you want now – plus 3 other tricks
Google unveiled two new shopping tools ahead of the holiday buying season. Here's what to know.
October Prime Day kicked off the early holiday shopping season last week, and now Google is introducing new tools for online shoppers. Google’s latest tools use Google Search data and AI-powered item organization.
Google’s new When to Buy Guide and Universal Cart may help alleviate the stressful holiday dilemmas we see year after year by advising you when certain items are discounted and saving your items from different retailers in one place, respectively.
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Today in the US, Google is rolling out Universal Cart across Google Search and in the Gemini app. Google previewed this feature in May: an intelligent shopping cart designed to serve as a shopping hub on Google. The cart can organize shopping, track items across retailers, keep you on top of promos, and make checkout effortless.
Google’s Universal Cart lets you ditch open tabs and endless screenshots. The cart can save your progress across Google, so you’re never starting from scratch. Every time you save a product to your cart via AI Mode in Search or the Gemini app, it will be waiting for you when you return or decide to check out.
Google’s cart is built on the 60+ billion continually refreshed product listings via Google’s Shopping Graph. This means that you can get notifications about price drops or restocks without doing any extra work — Universal Cart is continually checking for you in the background.
Google’s cart doesn’t just house products you’re eyeing. It can help you buy smarter by maximizing the benefits you may already have. For example, the Universal Cart can help you identify the specific benefits of each payment option you may have, including card perks, and help you choose which one is best to use if you decide to purchase. Universal Cart is built on Google Wallet, making it more convenient for those using Google’s shopping tools and payment methods. Plus, the cart will also identify any relevant promo codes so you can save more.
Universal Cart seamlessly integrates with Google Pay in just a few taps right within the cart, or shoppers can transfer their items directly to merchant carts to complete their purchase on the merchant’s site. Either way you choose, you’ll receive full communication about orders and customer support from the merchant you checked out with, which is the seller of record.
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