// BBC ENTERTAINMENT & ARTS — MODA & SOCIETÀ
Locals honoured in Notting Hill Frieze exhibition
Some of the local Notting Hill legends featured in an installation in west London as part of the annual Frieze art fair. (Clockwise from top left - Karl Amata, Allyson Williams, Jama Emli and Karen Millen)
A fourth-generation Portobello market trader, a Notting Hill Carnival stalwart and fashion icon known locally as "Notting Hill's best dressed man" are among the people featured in a new artwork by street artist Endless, about Notting Hill's identity.
The installation, Endless Frieze, displays local buildings and street scenes celebrating the west London neighbourhood as part of the annual art fair Frieze London.
Guests and celebrities specifically chosen for their contribution to the area's identity were photographed during a live event on Friday and now feature as part of the exhibition.
The work is "about the community and bringing them into the art world and into my world," Endless said.
Cheryl Devlin has worked on a fruit and vegetable stall in Notting Hill since she was five years old
This world includes Cheryl Devlin, a greengrocer whose family have had a fruit and vegetable stall in the market for more than a hundred years. She has worked on the stall since she was five years old.
"I used to stand beside my mum and dad and sell lemons, five for a shilling," she says.
"And if you didn't, you didn't get your dinner; it was really that tough in the '50s."
The area has changed since then, she says. There used to be around 350 people selling fruit and veg, but that's been replaced with stalls selling cooked food or bric-a-brac.