// THE VERGE — MOBILE & WEB
TikTok is going after Yelp and Google Maps with an in-app restaurant guide
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For years, the app helped local restaurants go viral. Now, TikTok wants to offer crowdsourced reviews, reservation booking, and curated discovery.
For years, the app helped local restaurants go viral. Now, TikTok wants to offer crowdsourced reviews, reservation booking, and curated discovery.
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TikTok is launching an in-app restaurant guide in a challenge to other platforms like Yelp and even Google Maps.
The company on Wednesday announced the launch of Must Eat, a new section of the TikTok app built on 40 million posts, reviews, and comments about dining on the platform. The new feature uses videos and discussions of buzzy local businesses to create restaurant recommendation guides. Users can leave reviews of restaurants, call and make reservations, and search for nearby businesses on a map.
At a launch event this week, TikTok US CEO Adam Presser called Must Eat “the compilation of all of the conversation that’s happening on the TikTok platform across creators, restaurateurs, [and] individuals” who make videos or leave comments about local restaurants. Among the featured restaurants in New York are Golden Diner (home of very viral pancakes) and hard-to-reserve spots like Semma and Via Carota.