// 9TO5MAC — MOBILE & WEB
Apple now sells ‘innovative’ game controller play pad and 20+ more accessories
Apple has updated its third-party accessories lineup ahead of the holidays. The refreshed lineup includes products for gaming, iPhone filmmaking, charging, and more. Among the most interesting additions is an “innovative” game controller that works with iPhone, iPad, Apple TV, Apple Vision Pro, and more.
The GAMR Active Game Controller retails for $199.95 at Apple. Apple describes it as an “innovative, pressure-sensitive game controller play pad” that lets players control compatible games by stepping and moving across nine responsive zones.
Those zones map to directional controls and the A, B, X, and Y buttons of a traditional controller. GAMR connects over Bluetooth to iPhone, iPad, Apple TV, Mac, and Apple Vision Pro, with support for compatible Apple Arcade and App Store games. There’s also a free GAMR app with original games.
Apple lists up to eight to ten hours of battery life, and the pad rolls up for storage between gaming sessions. Think a dance mat-style approach to playing games across Apple’s devices.
Another notable addition is the ShiftCam ProRig Filmmaker Kit, which sells for $169.95 in Titanium Silver.
The kit puts an open frame around your iPhone, with repositionable handles for shooting in landscape or portrait. A Bluetooth shutter lets you capture shots from the grip, while two cold shoe mounts and six quarter-inch mounting points provide room for lights, microphones, tripods, and other accessories.
ShiftCam also includes an adapter for compatible filters and lenses, a carrying pouch, and interchangeable bumpers for iPhone 17 Pro, iPhone 17 Pro Max, iPhone 18 Pro, and iPhone 18 Pro Max.
For something smaller and more affordable, Apple now sells the ShiftCam SnapPocket Light 2 Magnetic LED Ring Light for $39.95.
The pocket-sized light attaches to a MagSafe-compatible iPhone or case and flips 180 degrees to illuminate either you or your subject. It offers five brightness levels and five color temperature settings ranging from warm to cool, with a built-in battery that recharges over USB-C. ShiftCam also includes a magnetic ring sticker for attaching it to an iPad or MacBook.
The light is also included in the $159.95 ShiftCam SnapTravel Kit Pro 2, alongside a camera grip with a 5,000mAh battery and Qi2 charging, a selfie stick that converts into a tripod, and a travel pouch.