// THE VERGE — INTELLIGENZA ARTIFICIALE
Claude will apply invisible watermarks to AI text and images
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Anthropic is making its AI-generated content easier to identify, in compliance with EU rules.
Anthropic is making its AI-generated content easier to identify, in compliance with EU rules.
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Anthropic has pledged to start marking Claude-generated text and images with machine-readable data, in an effort to comply with European rules for AI transparency. “Generated text will carry embedded watermarks, and generated files will include digitally signed provenance metadata where supported,” Anthropic says on a new Claude support page. The changes are invisible to human eyes, but will make it easier for people and online platforms to detect if content was generated by Claude models.
These updates are a future commitment rather than something that will go into effect immediately. New AI labeling and transparency obligations under the EU’s AI Act, which came into effect on August 2nd, include a four month compliance grace period for existing AI products that launched prior to that date. As such, Anthropic says new Claude models will mark AI-generated content from day one upon release, but support for its existing models is a work in progress.
The machine-readable marks will be applied globally to supported Claude models, including Claude Platform (API), Claude, Claude Code, Claude Cowork, and Claude Tag. Two different marking techniques are being used: For images processed by Claude, C2PA — a provenance metadata standard already embraced by Adobe, OpenAI, and Google — will be applied to supported files, but the process for marking Claude-generated text is much lighter on details.