// THE VERGE — MODA & SOCIETÀ
Google aims for influencers with the Pixel 11 Creator Suite
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The new phones are getting a bundle of features designed to help burgeoning influencers film and edit content.
The new phones are getting a bundle of features designed to help burgeoning influencers film and edit content.
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Google knows creators are a big audience. The occupation is growing fast, and landing some influential names could be a major turning point for the Pixel’s market share. This year, Google is building features directly into its new Pixel lineup that it says can help creators record, organize, edit, and publish content faster and more efficiently than they could on other devices.
Creator Suite is a new mode built into the Pixel 11’s camera app. The suite comes with features like a teleprompter, vocal enhancer, external microphone levels, and social media frame guides, which Google thinks will entice users who want to start building channels and have limited resources.
“ We really wanted to do something for those folks who are creating on their phones to make it easier to do that, make it faster to publish, fewer retakes, easier organization, and just streamline that workflow,” Isaac Reynolds, who leads the Pixel camera team, tells The Verge.