// THE VERGE — INTELLIGENZA ARTIFICIALE
Instagram cracks down on AI accounts pretending to be human
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Fake humans that fail to self-label will have their reach limited.
Fake humans that fail to self-label will have their reach limited.
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Instagram is finally taking steps to address the rise of fake AI-influencer accounts that have gotten harder to spot. It’s also renaming the “AI creator” label to “AI-generated profile” to make it clear when a profile features an AI-generated person that’s not a real human being.
“We’ve heard that people don’t like seeing a profile that seems human, only to find out later that the person featured is AI-generated,” said Instagram in a blog post. “They want to know when a profile features an AI-generated person.”
To that end, Instagram will be hunting down accounts that don’t self-label their AI-generated profiles, and penalize them by limiting reach. That means their posts won’t be recommended to non-followers in Reels and Explore. Profile owners can appeal the decision if wrongly flagged.