// TECHCRUNCH — MOBILE & WEB
Who is John Ternus, the new Apple CEO?
After 15 years, Tim Cook has handed off the Apple CEO role to John Ternus, the company’s senior vice president of hardware engineering. As of Tuesday, Ternus now leads one of the world’s most valuable companies. But if you’re not a dedicated Apple enthusiast, you’ve probably never heard of this man, who has largely remained out of the spotlight until he was announced as Cook’s successor in April.
Ternus is assuming the CEO role at a crucial time for Apple. Next week, the company will host its iPhone launch event, ushering in its newest line of hardware. Apple will also soon roll out its new-and-improved Siri AI experience, which is powered by Google’s Gemini.
“I take enormous comfort in handing the helm to someone as brilliant and wonderful and capable as John,” Tim Cook wrote to staff on his last day as CEO. “Few people understand what it takes to build products that change the world the way John does and I could not be more excited for his leadership.”
Ternus has worked at Apple for nearly half of his life — now 51 years old, he has been with the company for 25 years.
He joined Apple’s product design team in 2001 as only his second job out of college (his first was at a small maker of virtual-reality devices called Virtual Research Systems). By 2013, Ternus was a VP of hardware engineering and was promoted to the SVP role in 2021.
Ternus — who is 15 years younger than Cook — was among the youngest of top Apple executives who had been rumored as a possible successor, implying that Apple could be looking for someone to lead the company for a long time. After all, Apple has only had two CEOs in this millennium, so it seems that leadership continuity is important to the company.
Ternus previously reported to Cook, who he considers a mentor, and led all of hardware engineering at Apple. That’s a pretty big deal for a company that’s known for ubiquitous hardware like the iPhone and the MacBook.
In his 2024 commencement speech at his alma mater, the University of Pennsylvania’s engineering school, Ternus reflected on the lessons he learned at Apple, which perhaps can tell us a bit about his character — or at least a sanitized version of it.
“Always assume you’re as smart as anyone else in the room, but never assume that you know as much as they do,” Ternus said in the speech. “With this mindset, you’ll find the confidence you need to push forward, but more importantly, the humility to ask questions.”
In a tech ecosystem populated with abrasive egos, it’s refreshing to hear Ternus utter the word “humility.” Better yet, he only just joined X!