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16 Products From Women Designers You Need to Know
Tisha Johnson is a rarity in the car world: an automotive design leader who is not a man. Women are sometimes put in charge of the interiors or the materials, but few get to shape the whole look of a vehicle. As head of design at the EV-maker Slate, Johnson does. The pickup truck version of its EV starts at just under $25,000, making it the cheapest pickup on sale in the US, electric or not. Trouble is, cheap products are usually a compromise, and compromises rarely inspire affection. Johnson’s Slate, however, has won design awards, not just praise for its price tag.
“We didn’t want [Slate] to be a jerk,” Johnson says, “or look like a beast on the road.” That thinking shows in the truck itself—not just in its modular, add-on-friendly design (pictured here in its Fastback guise), but in the fact the EV was designed to be loved. Strong shoulders and approachable round headlamps were favored over macho arrowed surfacing. “The attraction that draws you to Slate is based on something that is lasting from inside out. It’s a deeper connection,” Johnson says. Some 180,000 reservations and counting for the Slate, along with those awards, seem to more than prove her point.
Away was founded in 2015 by entrepreneurs Jen Rubio and Steph Korey, both with backgrounds at the eyewear maker Warby Parker. In its first year, Away generated $12 million in sales and sold more than 100,000 stylish, reasonably priced suitcases. It has been an impressive rise, and the Softside Carry-on currently tops WIRED’s best buy list. Here however, we’ve chosen the aluminum version of the company’s handsome roll-aboard that’s built tough but perfectly sized for the overhead bin. It has a 32-liter capacity, dual TSA locks, 360-degree wheels, and an internal compression system. The signature hidden laundry bag remains a brilliant accoutrement.
Cofounded by six-time cycling world champion Marion Clignet, Jelenew combines female-specific articulated shaping, recycled nylon, mesh ventilation and an adjustable hem in a windproof shell that packs into a 6.3 x 9.8-inch bag. Clignet brought elite racing experience directly into the brand’s development, with the fit shaped around women’s proportions rather than scaled down from men’s clothing. This particular jacket uses 94 percent recycled nylon, a PFAS-free water-repellent treatment, UV protection, and mesh ventilation. Generous waist pockets and adjustable drawstrings add practical detail.
Light, easy to launch, and forgiving, Kaela has been designed for women who want more performance than they can get from hacking a set of men’s clubs. Principal product-development engineer Michelle Penney helped lead the development of the range, with input from female TaylorMade employees, players, and and dedicated women’s advisory board. The final design takes into account the key differences in women’s swing profiles. The 460 cc carbon driver is 44 inches long, with 11.5- or 13.5-degree lofts and a lightweight 47-gram shaft intended to help generate speed without making the club harder to control.
Cofounded by CERN physicist Elina Berglund Scherwitzl, who helped discover the Higgs boson, Natural Cycles makes the world’s first FDA-cleared birth-control app. Its screenless NC° Band syncs its health readings to the app. Wear it on your wrist while you sleep and it tracks your temperature, heart rate, and movement during the night, then automatically syncs all that data to your phone in the morning. Those numbers are fed into the app’s algorithm to give you accurate—Natural Cycles claims an impressive 93 percent accuracy—daily fertility guidance. A recently announced Whoop partnership helps strengthen both brand’s offerings too.
Ladyada, aka Limor Fried, became the first female engineer to appear on the cover of WIRED in April 2011, just six years after she founded Adafruit from her MIT dorm room. Her alias was inspired by 19th-century English mathematician and computing pioneer Ada Lovelace, which in turn provided inspiration