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117 Best Prime Day Deals We’re Shopping This October (2026)
Amazon’s fall Prime Day sale—also known as Big Deal Days 2026—is live. The sale started yesterday, October 6, and runs through midnight today. As with all Prime Day sales, you'll need to be an Amazon Prime member to take advantage of the discounts.
It may only be October, but it's never too early to jump on that holiday gift shopping. We've combed through all the deals and found the best ones, based on our years of testing and reviewing. WIRED's picks for the best Prime Day deals only include products someone from our team has personally tested and reviewed. We track prices using several tools to avoid falling for fake discounts. There are no shoddy knockoffs or overpriced products among our recommendations, just good deals on great gear.
Updated 4:17 am ET October 7: We've added a fresh batch of product deals and checked through the already-listed deals.
Contributors: Louryn Strampe, Simon Hill, Nena Farrell, Kat Merck, Molly Higgins, Boutayna Chokrane, Luke Larsen, Harry Rabinowitz, Les Shu
As someone who’s tested dozens of laptops this year already, I still find myself recommending the MacBook Air M5 more than any other. It’s the most well-rounded laptop you can buy, sporting great performance, long battery life, and a razor-thin chassis. The price has gone up considerably over the past year, but that’s true of many of the best laptops. And now, it's at its lowest price since June, making it an absolute must-buy and the top of my list for Prime Day laptop deals. —Luke Larsen
Apple AirPods Pro 3 are the best wireless earbuds for anyone with an iPhone. They’ve got best-in-class noise-canceling, an excellent transparency mode, clear and detailed audio quality, and a plethora of advanced features like built-in heart rate sensors and live translation. The heart rate sensors are particularly impressive—you can go on a run with just your phone and these earbuds and get accurate GPS, heart rate zone, and calorie data. —Harry Rabinowitz
The Mac Mini has been sold out for the majority of this year due to the rapid escalation of interest in using them as local, agentic AI machines. The brand-new M6 model is faster (and more expensive) than ever. But the fact that you can buy them at all right now feels significant, and Amazon has the best deal on the latest model you’ll find. —Luke Larsen
Despite all of Apple’s attempts to expand the iPad line, the most compelling reason to buy an iPad continues to be its original use case: casually leaning back on the couch with a book, game, or movie. It’s the device you bring with you on vacation to keep yourself from working. It’s the tablet every family with kids has. And even better: The 11-inch iPad on Amazon is one of the only iPad deals that survived Apple’s price hikes earlier this year. —Luke Larsen
I started testing AirTags this year for an upcoming buying guide and I don't know how I ever lived without them. They can add basically anything to Apple's Find My app, and I now have one on my keys, in my car, and in my luggage. This deal is standard, but not bad. —Louryn Strampe
Apple AirPods Max 2 are the best over-ear headphones for anyone with an iPhone, MacBook, and other Apple staples. They have some of the best sound quality, noise-canceling, and transparency modes of any headphone out there. They are pricey, but $120 off sticker price makes them more in-line with options from Sony and Bose.—Harry Rabinowitz