// THE VERGE — MOBILE & WEB
Amazon uses its tracking data to guess whether shoppers have a flat butt and no friends
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Some users have ‘flat buttocks,’ ‘cannot keep real plants alive,’ and treat cats ‘as biological children,’ according to Amazon.
Some users have ‘flat buttocks,’ ‘cannot keep real plants alive,’ and treat cats ‘as biological children,’ according to Amazon.
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Most people know that Amazon collects data about your shopping history to serve up personalized product recommendations. But what some of us didn’t realize is that you can check exactly what Amazon knows — or thinks it knows — about you in your settings menu. One user’s findings went viral on Threads after she discovered that Amazon assumed she “has flat buttocks” based on her purchases, resulting in a flood of other posts with users sharing the oddly specific information Amazon uses to describe them.
In another post, a user found that Amazon says they don’t “trust people easily,” while someone else discovered that Amazon thinks she “finds it hilarious when toys get stuck to ceiling tiles in the classroom.” Other descriptions spotted by users include “cusses when scared,” “cannot keep real plants alive,” “has no friends,” and “treats cats as biological children.”
While some of these descriptions seem like a roast from Amazon, most of them are pretty generic. For example, mine says I “maintain active aquarium systems,” “regularly consume coffee,” and “play video games regularly,” all of which are accurate.