// BBC ENTERTAINMENT & ARTS — MODA & SOCIETÀ
McCartney and Starr back new Beatles attraction
Artist's impression of plans for a Yellow Submarine experience at St John's Beacon
Sir Paul McCartney and Ringo Starr have backed plans for a major new Beatles visitor attraction in Liverpool.
The development will see The Beatles Story move from Albert Dock to the former St John's Market site, alongside a new Yellow Submarine experience at St John's Beacon.
McCartney said he "can't wait" for people to be able to "step into our story", while Starr said: "Liverpool was, and still is, Music City".
The attraction will feature immersive technology, original artefacts and recreated sets charting the band's rise from post-war Liverpool to international fame.
Apple Corps Ltd, which manages The Beatles' creative and business interests, will take over operation of The Beatles Story in 2027 ahead of its relocation the following year.
Announcing the plans, Apple Corps chief executive Tom Greene said Liverpool was getting a Beatles destination worthy of the city's musical heritage.
"Just like Graceland or Dollywood, it's fitting that The Beatles will have a world-class destination for fans to visit in the city where the story started," he said.
Apple Corps said visitors would be taken on a journey from the band's post-war Liverpool roots through Hamburg, The Cavern, Beatlemania, Abbey Road, Shea Stadium, Savile Row and beyond.
The attraction will tell The Beatles story using immersive technology, Apple Corps Ltd said