// ZDNET — INTELLIGENZA ARTIFICIALE
Reddit launches AI-powered Reviews feature – with 10,000 products to start
Reddit is adding AI-generated product reviews that compile real user sentiment from across communities. Here's how they work.
If you regularly turn to Reddit for product advice, your experience is about to change.
Reddit announced a new feature on Tuesday called Reddit Reviews, which takes conversations from subreddits across the site and compiles them into AI-generated, in-depth product summaries. The feature works much like Google AI Overviews and is likely an attempt to better compete with them.
When you search for a product on Reddit, you’ll see an “easy-to-digest format” that has a “what people are saying” recap. A visual breakdown will show whether conversations are generally positive, mixed, or negative, as well as common sentiments among users. If you want to go deeper, Reddit says you can browse comments about a product, apply topic filters, read original user discussions, ask follow-up questions, or explore other commonly compared products.
In an example shared by Reddit, a user searches for “Best headphones 2026.” The search returns several results with tags like “Very positive,” “Positive,” and “Mixed.” Clicking on one expands to a review that says, “Reddit likes the XL224’s fantastic battery life, powerful bass, and strong sound quality, while the steep price and fit on smaller heads draws criticism.”
“A mix of generative AI and other in-house technology” is used to identify themes and summarize what people are saying, a representative explained, and added that “the technologies and models we use may evolve over time to best support the experience.”
Perhaps the most important part is that Reddit Reviews are shaped by users, and companies can’t pay to have product features. For a community sensitive to commercialization, this is a big deal.
My first concern was about bots or other fake reviews, but a Reddit representative said they’re taking that into consideration. “Platform-wide,” the representative said, “we are labeling apps and prompting accounts we detect to be running automations to either verify there’s a human behind the username or be labeled as an app.” In this context, an app is a registered API client that’s developed to interact with Reddit (including posting, commenting, upvoting, and scraping). In short, the system will label known bots.
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You’ll start to see Reddit Reviews over the next few weeks in the US on iOS, Android, and browser versions of the site. Around 10,000 products across electronics, health and beauty, home and garden, and fashion and apparel will be available to start.