// THE VERGE — MOBILE & WEB
‘The end of Tesla!’: Cybertruck diehards turn on Elon Musk after he pulls the plug
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Tesla’s polarizing pickup is heading to the scrap heap, leaving its biggest online boosters feeling betrayed and questioning Musk’s next big pivot.
Tesla’s polarizing pickup is heading to the scrap heap, leaving its biggest online boosters feeling betrayed and questioning Musk’s next big pivot.
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The Cybertruck is heading to that shiny cyber-dumpster in the sky, leaving the folks who built online identities around Elon Musk’s polarizing pickup feeling bereft. Usually, Musk’s fanbase treads lightly around their idol’s mercurial decisions. This time, however, the truck’s demise has sparked rare backlash within the Tesla community — aimed squarely at the guy who signed its death warrant.
Troy Meekhof, who posts on numerous social platforms under the moniker “The Cybertruck Guy,” has been vocal about his disappointment in Musk’s decision to wind down Cybertruck production by the end of summer 2027. (The original plan was to start winding down production in the spring, but then Musk decided to extend it a few months.)
In a 33-minute video on YouTube, Meekhof argues that Tesla never fully committed to making the Cybertruck a success, citing a lack of advertising, confusing pricing changes, and the decision to shift focus before the truck could fully establish itself in the market.