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Apple launches ‘Upgrade’ program to lease new devices
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After increasing hardware prices, Apple is trying to make its iPhone, Mac, iPad, and Apple Watch models easier to buy.
After increasing hardware prices, Apple is trying to make its iPhone, Mac, iPad, and Apple Watch models easier to buy.
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Apple has officially introduced “Apple Upgrade,” a new leasing program that aims to make it easier to get your hands on the latest iPhone, Mac, iPad, and Apple Watch models. The service is launching today in the US, and works like a car lease — allowing users to keep a device at the end of their subscription period, pay off the device early, or upgrade early to a new model.
This leasing program is rolling out just weeks after Apple hiked the prices of its MacBooks, iPads, and other devices in response to the ongoing memory and storage shortages. While iPhones were spared, current Apple CEO Tim Cook warned last month that “the situation has become unsustainable,” meaning the iPhone 18 series could be pricier than expected when it launches later this year.
The new Apple Upgrade program will be available both online and in physical retail stores, with Klarna serving as Apple’s financial backer. Users will need to be approved for the program via a soft credit check. 24 month-leases are available for iPhones and Apple Watches under the new program, while Mac and iPad plans will run for 36 months.