// THE VERGE — INTELLIGENZA ARTIFICIALE
Disney Plus tries a new AI-powered search
Posts from this topic will be added to your daily email digest and your homepage feed.
Posts from this topic will be added to your daily email digest and your homepage feed.
Posts from this topic will be added to your daily email digest and your homepage feed.
The AI test generates a customized row of shows to help you find something to watch.
The AI test generates a customized row of shows to help you find something to watch.
Posts from this author will be added to your daily email digest and your homepage feed.
Posts from this author will be added to your daily email digest and your homepage feed.
Disney is testing a new AI-powered tool for Disney Plus that uses a natural language search, a voice query, or a suggested prompt to create a customized row of show and movie recommendations.
Disney Plus, like other streaming services, can recommend shows to watch based on your viewing history. But the company says this new tool, which is “a limited beta experiment” that’s in testing with a “small group of select subscribers,” is intended to recommend content that “fits the moment.”
The feature is the latest in a broader push to offer AI-powered recommendation tools that help you find something to watch among massive catalogs of streaming content. Netflix started testing an OpenAI-powered conversational search tool last year and also has a native voice search feature. Last week, Warner Bros. Discovery announced it is experimenting with a “conversational search experience” for HBO Max as well. Peacock even recently added an AI Andy Cohen that narrates Bravo clips.