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iPhone 18 Pro release date: Here’s when Apple’s new flagship is coming
Apple’s new flagship iPhone 18 Pro and iPhone Ultra will be unveiled soon, following the same release pattern the company has kept for years. Here’s when to expect the iPhone 18 Pro announcement and release date, plus details on the lineup.
The iPhone is Apple’s most important product. It makes up the vast majority of the company’s earnings. And one way Apple keeps the iPhone business healthy is by launching new flagship models every year.
For many years now, those new iPhone models have launched in September—and all signs point to that happening again this year.
As you can see, Apple’s schedule with iPhone announcements is very predictable. The company unveils its major new flagships around the second week of September.
One wrinkle this year is that Labor Day is unusually late, set for September 7. Apple probably won’t ask press to travel on a US holiday, which rules out a September 8 date.
That means the event could happen as early as Wednesday, September 9.
September 9 would be the exact same date as the last two years. It would also follow what Apple did in 2022, when the new iPhone was unveiled two days after Labor Day.
If it doesn’t happen September 9, the latest expected event date would be early the following week.
In any case, early-to-mid September is when to expect the big iPhone 18 Pro reveal.
However, one key change expected this year is that the base iPhone 18 model won’t actually release until early 2027. Instead, Apple’s flagship fall lineup is rumored to consist of just three models: