// THE VERGE — INTELLIGENZA ARTIFICIALE
Sonos introduces new headphones, soundbar, and software in its biggest announcement in years
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After two years of turmoil, Sonos attempts a triumphant return.
After two years of turmoil, Sonos attempts a triumphant return.
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At an event in New York City, Sonos announced two new audio products — the Sonos Beam Ultra soundbar and Sonos Ace Ultra headphones, details of which were found in an FCC filing in early August — and a major update to its audio operating system dubbed Sonos 27. It’s the biggest single Sonos announcement since 2024, when a new app rollout upset its customers and sent it into damage control mode.
Software changes are core to Sonos’ announcements, with the company leaning heavily into AI integration with Sonos 27. This includes the company’s own Sonos 27voice assistant that it built in-house for music and system control. It’s coming as an early access, opt-in feature this fall. There’s also Sonos 27mcp, which gives the ability to connect any existing AI models such as ChatGPT or Google Gemini — although for some reason Google Assistant is still not natively supported. Sonos 27mcp launches in early access on September 8th.
In addition, users will be able to create up to 10 of their own agents through Sonos 27 to run, with whichever model they choose. These custom agents can be given different voices and roles. Brandon Holley, senior director of product development, gave examples of having a moody detective give you the morning news or a motivational coach whisper motivational aspirations when you wake up. Custom agents won’t be available until sometime in 2027.