// WIRED US/UK — MODA & SOCIETÀ
Who Killed Paulina Borsook’s Career?
The offers had come in earlier that day. Paulina Borsook, 72, allowed herself a flash of excitement before returning to the question of what had ruined her life.
“I don’t know what to make of it,” she said as we drove to lunch. I’d picked Borsook up outside her home near Oakland, California, a basement unit that she calls “Ice Station Zebra” on account of the cold and the color scheme and the isolation. At least that’s how I was encouraged to picture it. Borsook didn’t want me to come inside, lest I pull the old magazine hack’s scam of investing the decor with symbolic significance. She wrote enough stories of this kind in her heyday, back when she was landing bylines in WIRED and the like, to know how the game gets played. Later, she explained over email: “this place i ended up in reflects me not at all. i lost all i owned when i couldnt pay for storage and this place is the best i could find that worked with my disabilities. so i feel it REALLY doesnt reflect me/my taste/my preferences. shame and aversion.”
What had happened to Paulina Borsook? The question was haunting her, even on a day when she’d gotten such good news. It’s haunted her for a quarter-century now. In 2000, after years writing about Silicon Valley, she published a book, Cyberselfish, that discerned within the tech utopianism of the era a dead-eyed, woman-hating social malevolence—what the subtitle called the “Terribly Libertarian Culture of High-Tech.” It was smart at a moment when the whole of the tech industry had gone dumb, and it was funny where Silicon Valley was at its most self-serious. Cyberselfish got warm, if occasionally baffled, reviews. It sold something like 5,000 copies in hardcover and another 2,000 in paperback, a respectable mid-list number, no blockbuster but not a dog, either.
And then … nothing. Editors stopped taking her calls. No fellowships materialized, no second book deal, no regular MSNBC spots for the dotcom Cassandra of the boom times. Borsook couldn’t get work. She began to wonder if she had been blacklisted. Her health, always wobbly, only worsened. She was living in other people’s houses. She went broke, a process she likened to a fire in which everything burns to the ground, and was getting by on a GoFundMe and support from friends. She’d taken to calling the book TDB. That damn book.
Paulina Borsook was one of WIRED’s earliest contributors—at a time when there were vanishingly few women on the masthead.
When Borsook and I first met, in December of last year, she was fully in the midst of what she terms “this resuscitation thing.” It had happened so quickly and altogether without her knowledge: a social media post here, another one over there, celebrated tech critics like Gil Durán of The Nerd Reich exhuming her book and waving it around as proof that, even in the go-go days of the dotcom bubble, some people saw where things were headed. “Instead of centering men who missed the boat (and still don’t seem to get it), let’s lift up the work of Paulina Borsook, who saw it all very clearly and tried to warn us 25 years ago,” Durán wrote in a widely shared post on Bluesky—in response to a 2025 WIRED essay by Steven Levy. Borsook was christened a prophet, unappreciated in her time but uniquely fitted to ours. Hadn’t she written of “testosterone-poisoned guys with chips on their shoulders and too much time on their hands” years before the manosphere? Hadn’t she recuperated the Luddites as “early protesters of de-skilling” back when “Luddite” was an epithet? Hadn’t she raised her eyebrows at the theorists of Sand Hill Road playing footsie with eugenics? Cyberselfish became a minor phenomenon without Borsook so much as saying a word about it. The New York Times profiled her, calling her “The Writer Who Dared Criticize Silicon Valley.” It’s like what a friend once told her: The universe isn’t done with you yet.
Publishers were now keen to get the book back in circulation. That day in December, five of them had sent their bids to