// BBC BUSINESS NEWS — FINANZA
Unis are offering degrees in content creation for £30,000. But are they worth it?
Destiny McGowan is now earning money as a content creator
As university courses go it may raise a few eyebrows, but Destiny McGowan has no doubt that hers was very useful.
In July the 21-year-old graduated from Nottingham Trent University with a degree in content creation.
As well as teaching how to best make videos and posts for Instagram, TikTok and YouTube, the course also focused on how to build audiences, engage with brands and monetise your content.
"I always wanted to be an entrepreneur, so for me the course was about the transferable skills that I believed I would gain," says Destiny, pointing to both the social media and business aspects she was taught.
It's early on in her career, and Destiny refuses to disclose precisely what she is earning, but says she's already making money.
In addition to posting about fashion on her own accounts, she makes videos for others, and has also been hired as a TikTok live selling host, presenting products for sale on camera.
She says the course gave her access to equipment, technology and industry contacts.
"The incredible people I've met through panels that the university hosted would take someone five to 10 years to get to that place," she explains.
Nottingham Trent says its content creation degree, which it launched in 2022, provides "hands-on experience".