// THE VERGE — INTELLIGENZA ARTIFICIALE
Guitar company D’Addario admits that AI music was used in a promotional video
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After initially denying it, the company now admits that its string demo video was made with Suno.
After initially denying it, the company now admits that its string demo video was made with Suno.
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After weeks of controversy and speculation, music company D’Addario has admitted that AI, specifically Suno, was used as part of a recent promotional video. For nearly two weeks, the company has denied the allegations, even as evidence piled up against it. It offered various explanations, from low-quality exports, to combinations of plugins like Autotune introducing digital noise, and the use of AI-assisted mastering tools from LANDR and Logic. But now the company has edited its original Instagram post denying the use of generative AI to say it was wrong.
In a lengthy update to its post from July 29th (embedded at the bottom), it said:
We got this wrong. We’ve completed a full review and confirmed that Suno Studio was used to regenerate the original track. We shared inaccurate information, and we’re truly sorry … We do not support AI-generated music, and our process will reflect that going forward. We’ll require our employees and creative partners to disclose any use of generative AI, and we’ll more closely review everything we put into the world.