// PC GAMER — GAMING
Saber's AI Rideshare Stimulator controversy almost closes on high note with CEO apology, then he calls Portal scribe who mocked him an 'unsuccessful writer'
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The Rideshare Stimulator AI fiasco almost, but not quite came to a close today when writer Stella Sacco shared that she had received a private message from Saber Interactive CEO Matthew Karch, who apologized for his hurtful comments to the press regarding her employment and capabilities.
In a separate post on LinkedIn, Karch reflected on the controversy and seemingly alluded to his personal contact with Sacco. But he also couldn't resist taking a swipe at Portal writer Chet Faliszek, who has publicly criticized Karch for his actions—most notably in the form of a 26-minute vlog on YouTube.
The briefest of recaps if you haven't been paying attention (bless you):
Today, Sacco shared a post to Bluesky saying she had been messaged by Karch, and that "he apologized unreservedly for the way he spoke about me in the press." While Sacco noted that she and Karch remained opposed in their personal stances on the use of AI, she concluded that, "Apologies are simply in too short supply these days to spurn one when it's offered."
Great. Awesome. That'd have been a wonderful place to end things. But Karch also shared his own further statement on the matter to LinkedIn. Karch did not mention Sacco by name, but mostly reflected on his experience, particularly the negative consequences of responding to a feeling of personal insult with a public statement. Karch also noted that he is sticking to his guns when it comes to deploying generative AI in games.
"Resolve issues human-to-human," Karch wrote, seemingly alluding to the apology Sacco received from him. "Escalating disputes through media channels or public statements rarely solves anything. Real resolution happens through direct, personal connection. If you cross a line, own it directly with the person involved."
But Karch's fourth paragraph in the post threw us for a loop. "The digital ecosystem thrives on outrage and surface-level takes," Karch wrote. "Case in point: a 26-minute video essay from an unsuccessful writer dedicated entirely to analyzing a single sarcastic quote of mine and pretending he knew exactly who I am—which somehow concluded with personal remarks about my physical anatomy and encouragement to accost me.
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"When 'industry analysis' devolves into personal insults and threats, it says far more about the creator than it does about the subject. Relying on outrage algorithms for industry insights is a trap."