// THE VERGE — INTELLIGENZA ARTIFICIALE
Google Pics is like Canva, but with even more AI
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This new image generation and editing app is bringing graphic design to Google Workspace.
This new image generation and editing app is bringing graphic design to Google Workspace.
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Google has a new suite of creative design tools for Workspace users called Google Pics, which aims to make editing and generating “professional-grade” AI images less cumbersome for businesses. Built around Gemini and the Nano Banana generative AI model, Google Pics is designed to give more granular control over prompt-based image making and manipulation, allowing users to tap on specific objects or text, and describe what they want to change — features that may avoid the ugly results that chatbots are known to spit out for marketing imagery.
“While AI image generation has been a huge hit for personal use, it’s been a different story for business,” Google said in its announcement blog. “Teams have struggled to create professional-grade images for marketing campaigns, customer presentations, and product storytelling, facing inconsistent results, endless trial-and-error prompting, and cumbersome workflows across multiple apps.”
Google Pics is launching as both a standalone Workspace app, and as an integration for Google Docs and Slides, with plans to roll out to Drive “in the coming weeks.” For the integrations, Google says users can select an image in their document or slideshow to edit it with “Pics’ full suite of precision AI tools.”