// BBC BUSINESS NEWS — FINANZA
Froyo's made a comeback. But at £12 a tub will it last?
Froyo has made a return with several stores opening across the UK this year
Kiersten Paterno was one of the many people willing to queue up to an hour to treat herself to some frozen yoghurt.
"It was a 45-minute wait for my turn but the whole experience of choosing your flavours and customising it with different toppings was a big part of the appeal for me," the 19-year-old student says.
Froyo was a huge trend in the UK in the late 2000s and early 2010s and was most popular in London.
Chains like Snog had 10 stores in the capital at its peak and other brands like AngelBerry had shops in Bristol and Brighton.
And this year it's made a comeback, driven by nostalgia, social media and its perception as a healthier dessert choice.
Several brands such as Go Greek, Myka and Yo-Chi launched in London, while Frurt, which operates mainly in the north west of England and Yorkshire, has opened new stores, including one in Leicester.
These companies saw hundreds of customers queueing to create their own dessert pot, despite it not being a particularly cheap treat, with tubs costing as much as £12.
Kiersten Paterno, 19, values froyo as it's nostalgic and can be healthy
Kiersten says she was initially attracted to the dessert as she could manage portion size and sweetness level.