// THE VERGE — INTELLIGENZA ARTIFICIALE
Can Reddit fend off a new wave of AI SEO spam?
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The era of AI-powered search has made Reddit mentions highly valuable. Subreddit moderators are catching brands trying to take advantage.
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Earlier this year, a Reddit user had asked members of a skincare-focused subreddit if anyone had tried a specific hypochlorous acid spray, a product often used for acne. There were dozens of responses; one from a user named Primary-Taro4254 seemed innocuous enough, at least at first.
“I haven’t personally tried [that brand] so I can’t fully compare, sorry,” they commented. “But I have been using a similar hypochlorous acid spray from Honeydew Labs and I’ve honestly really liked it.”
Primary-Taro4254 helpfully shared their experience using the spray to calm their skin’s redness and irritation, and even threw in some of Honeydew Labs’ credentials: “One thing I noticed when comparing products is that Honeydew Labs uses a 0.02% hypochlorous acid concentration and it’s also accepted by the National Eczema Association, which made me feel a bit more confident trying it on sensitive skin.”