// KOTAKU — GAMING
GTA 6 Marketing Ramps Up As Miami Heat Announce Vice City Night That Sounds Very Expensive
Grand Theft Auto 6GTA 6Miami HeatRockstar GamesVice City
Rockstar Games and Take-Two are clearly spending a lot of money to advertise Grand Theft Auto 6, which is likely to be one of the biggest video game releases in decades. As part of this big marketing push, the Miami Heat have announced a massive one-night event where Vice City will take over the team’s uniform, stadium, and more.
On Friday, the Miami Heat announced a Grand Theft Auto 6-themed takeover night during its upcoming game against the Milwaukee Bucks on November 18. “For one night only, the Heat trade Miami for Vice City,” explained the team’s official social media accounts. The match will take place on a “never-before-seen court.” The team will also be wearing new Vice City-themed uniforms.
For one night only, the HEAT trade Miami for Vice City.
Join us on November 18, when Vice City hosts the Milwaukee Bucks on a never-before-seen court, wearing an all-new uniform.
This is A Night in Vice City. Also live on ESPN. For details, visit https://t.co/ZiEQ2XUxdu pic.twitter.com/KaQC7QGRHQ
“A historic partnership, when the HEAT as Vice City host a never-been-done-before event on the eve of the highly anticipated release of Grand Theft Auto VI,” is how the team describes the big night on the event’s official website.
Inside the stadium will be “special game night activities,” exclusive merch, and “more” for fans to enjoy. This big Vice City-themed takeover will also be broadcast live on ESPN. Can’t wait to see the announcers for this game try to explain what’s going on.
If you want to own a piece of this big event, the Miami Heat store is already selling a bunch of GTA 6-themed clothing and merch, including hats and T-shirts. There’s even a shirt that seems to be directly referencing the shirt you get for reaching 100-percent completion in the original GTA: Vice City. Sadly, it has already sold out.
New look at the fully lit "WELCOME TO Vice City" GTA 6 Sign in Downtown Miami at night byu/The_Struggling_Soul inGTA6