// BBC ENTERTAINMENT & ARTS — MODA & SOCIETÀ
Indian singer Anuv Jain on finding success without the Bollywood boost
The singer-songwriter has opened up about building a career on India's music scene as an acoustic indie pop performer
Can you find success as an Indian artist, outside of the Bollywood machine, while making music that feels like you?
Well according to Anuv Jain it's possible - and you can even create something "beautiful".
The singer-songwriter's soft vocals have gained hundreds of millions of views on YouTube - not an easy feat as an independent artist in India's music scene.
BBC Newsbeat met Jain as he prepared for the final shows on the European leg of his first world tour to find out why he's taking his time and "hoping for the best".
"It's not about the numbers," Jain tells us backstage, ahead of his sold-out performance at London's Roundhouse.
Jain is from Ludhiana in the Punjab region of India and began singing as a teenager.
His tracks have since racked up hundreds of millions of views on YouTube with their emotional storylines about relationships and heartbreak.
Jain primarily sings in Hindi, with his pieces often exploring deep emotions like love and longing.
Fans talk about feeling like his music sountracks their lives, external and is personal to them.