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Intel explores potential collaboration with AMD as Lip-Bu Tan pushes customer-focused turnaround
Intel and AMD have already joined forces on CPU software and x86 standards.
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Intel and AMD have spent decades competing for the processors inside PCs and data centers, but the rivalry hasn't stopped the two companies from working together when their interests align. And now, Intel CEO Lip-Bu Tan has reportedly discussed potential areas of cooperation with AMD chief Lisa Su, adding another possible partnership to the mix as Intel tries to regain its footing in the semiconductor industry.
According to a recording (embedded below) of Tan’s October 24 fireside chat with Chinese American Semiconductor Professional Association (CASPA) President Jimmy Cheng, the Intel CEO outlined his plans to rebuild the company’s CPU business, develop chips tailored to specific customer workloads, and attract more customers to its foundry operations. However, Tan did not publicly detail the reported areas of potential cooperation with AMD CEO Lisa Su.
Intel has traditionally built its business around its own processor roadmaps, but Tan says the company needs to be more flexible as customers look for silicon designed for particular workloads. He pointed to Intel's Xeon processors as one area where that approach is changing, alongside continued development of GPUs and accelerators.
"We have to reclaim the leadership in CPU. That is something that I am very determined to do." Tan said.
He also described a change in how Intel approaches customization. "Intel is so proud they never want to modify for customer needs," he said. "I'm modifying it for customer needs, and so that, I think, to me, is a fast-growing area, and I'm double, triple down on it."
The strategy extends beyond conventional CPUs, with Tan identifying application-specific integrated circuits (ASICs), co-packaged optics (CPO), physical AI, and advanced packaging as potential growth businesses. He wants two or three of these areas to eventually contribute around 10% of Intel's revenue each.
Intel's foundry business is another major part of Tan's plans. He said the company's 18A manufacturing process had reached volume production, while development of its next-generation 14A process was progressing strongly. Intel has already released version 0.5 of the 14A process design kit (PDK), which provides chip designers with the technical information and tools needed to develop products for the process.
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