// GAMESPOT — GAMING
Xbox CEO’s 25th Anniversary Message Is About AI, Even If She Won’t Say It
As Xbox celebrates its 25th anniversary, Xbox CEO Asha Sharma has shared her thoughts on where gaming is going over the next 25 years, and people are saying her message is really more about pushing AI.
Sharma said modern games demonstrate the "heights of human craft in ways unimaginable just decades ago." However, the costs, resources, and risks that companies need to take on have "grown just as dramatically," she said.
"As a result, too many ideas never become games, and too many games fall short of what their creators imagined. For decades, this has been the unavoidable tradeoff of ambition. We must change this," she said.
Historically, to create anything at scale required immense resources, but Sharma said that's changing. Without saying AI, Sharma said it won't be long until a single person can "wield capabilities that once required entire nations."
"A small team will be able to build worlds that today demand hundreds of developers and hundreds of millions of dollars. And our largest studios will be able to pursue ambitions as far beyond today’s games as Microsoft Flight Simulator 2024 is from its first entry in 1982," she said.
Sharma went on to say that the future of gaming "will look more like its beginning," which is to say that a small team with a bold idea can make a real impact. "Our responsibility is to deliver great games, unmistakable hardware, and give more people the chance to make something the world has never seen," she said.
Xbox recently launched Xbox Labs, which is a pretty obvious push into the world of vibe-coded games. Sharma has promised that she has "no tolerance for bad AI." She added, “We will not chase short-term efficiency or flood our ecosystem with soulless AI slop.”
Sharma became Xbox CEO earlier this year, replacing Phil Spencer. Sharma immediately made lots of big changes to "reset" the business, including mass layoffs, game cancellations, and studio closures/divestitures.
Sharma comes from an AI background, having previously been an executive on the CoreAI team at Microsoft. She may be bullish about having smaller teams make big games going forward, but it's not an all-or-nothing approach. After all, Xbox continues to own and fund large-scale, expensive productions like Call of Duty, World of Warcraft, and Forza just to name a few.
AI is a big push for Xbox's owner, Microsoft, so it makes sense to see Sharma undertake efforts to increase Xbox's own efforts in that department. This is happening after a study of game developers found that more developers than ever think generative AI is bad for gaming.