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Comcast store punished low sales by smashing pies in workers' faces, lawsuit claims
Comcast, accused of negligence, says lawsuit mischaracterized alleged events.
A lawsuit against Comcast’s cable division alleges that a store manager humiliated the lowest performing salesperson each month with a strange ritual in which a cream pie was smashed into the employee’s face. The lawsuit claims the store manager took videos of the assaults and ordered employees to participate in the assaults and record their own videos.
A Comcast store in Plainville, Connecticut, “had a policy that the highest-ranked Retail Sales Consultant for the prior month was instructed by his or her supervisor—Ms. Peterson, the Comcast Store manager—to tie the lowest-ranked sales consultant for the prior month to a chair in the back office and thereafter assault that person by violently smashing a cream pie in their face,” the complaint alleged.
Plaintiff David Figueroa’s lawsuit said he was hired as a retail sales consultant on February 2, 2026, and was supervised by store manager Sully Fuentes Peterson. Figueroa alleges that Peterson “designed and implemented” the pie-in-face ritual to meet goals related to sales and positive responses in customer surveys.
“Defendant did not inform the Plaintiff prior to his acceptance of Defendant’s offer of employment that the Comcast Store has a policy of subjecting Retail Sales Consultants to public assaults by co-workers—at the direction of Ms. Peterson, the store manager—for the purpose of increasing Defendant’s sales and profitability,” the lawsuit said.
Figueroa resigned on February 27, and he alleges it was a constructive discharge. The lawsuit says the defendant, Comcast, was negligent because it “reasonably should have known” about the store management’s policies and that the policies could harm employees. Comcast “failed to properly supervise the Comcast Store’s management team,” allowing store management to humiliate employees “for the purpose of promoting the Defendant’s revenues and profits,” the lawsuit alleged.
Comcast is likely to dispute the negligence claim and may dispute at least some of the factual allegations. Comcast provided a statement to Ars today in which it said it disagrees with the complaint, but did not provide any details. Comcast also did not say whether it still employs the manager.
“The Company has zero tolerance for harassment, humiliation, or any behavior that compromises a respectful and safe workplace,” Comcast said in the statement provided to Ars. “This matter is in litigation so we will not comment on the specific allegations, other than to say that we disagree with the claims in the complaint and its characterization of the alleged events, and intend to fully respond through the legal process.”
Figueroa is seeking compensatory damages for “past and future economic losses” and for emotional distress. The complaint was filed on July 9 in a Connecticut superior court and was described in articles published yesterday by Law360 and The Desk.
Peterson maintained a chart in the back office that ranked store sales staff and “identified the employees who either had been recently assaulted or were scheduled to be assaulted in this way,” the lawsuit said. The complaint includes a photo of what is said to be the chart, which includes people’s first names followed by a month and a “pie face” emoji.