// BBC ENTERTAINMENT & ARTS — MODA & SOCIETÀ
Does Love Island UK need to pull the US version for a chat?
Julia Majchrzak and Lorenzo Alessi were crowned winners of the latest UK series
Some watch for the heartwarming romances, like Molly-Mae Hague and Tommy Fury falling for each other back in 2019, while others prefer intense dramas - we see you 2022 winners Ekin-Su Cülcüloğlu and Davide Sanclimenti.
Others tune in for exciting challenges like Snog, Marry, Pie or the ones which literally send heart rates soaring.
For most, it's a mix of all of the above, and it's a balance TV producers have been trying to strike for years with the original UK series, as well as a host of spin-offs and international editions.
It's no secret that Love Island UK linear viewing figures have dropped from their 2019 heyday, with streaming and social media becoming more of a focus.
Across the pond the US edition has been reaching new heights, with the latest eighth series ranked as the number one reality show for five weeks in the States across all streaming platforms, according to its streamer Peacock. , external
It also had an injection of star power as US celebrity fans, including Lizzo, Demi Lovato and Kesha, sent messages of support to the finalists, while rapper Megan Thee Stallion has become a regular guest.
BBC Newsbeat has been speaking to fans, commentators and an ex-Islander to see what they feel the UK edition could learn from the US version to regain its spark.
The latest US series was ranked as the number one reality show in the States across all streaming platforms
The 13th series of the UK show ended on Monday, with Julia Majchrzak and Lorenzo Alessi crowned the winners.