// THE VERGE — MOBILE & WEB
The Pixel Tag is Google’s answer to the AirTag
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The $29 tracker combines UWB with Bluetooth channel sounding.
The $29 tracker combines UWB with Bluetooth channel sounding.
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More than two years after launching its own device-tracking network, Google has finally followed up with its own tracker. The Pixel Tag, which goes on sale in November, looks like one of the more capable trackers too: It combines ultra wideband (UWB) with Bluetooth 6.0 Channel Sounding for two distinct types of precision tracking.
The Pixel Tag goes on sale on November 11th, unlike the newly announced Pixel 11 and Pixel Watch 5, which are already available to preorder and ship next week. When it arrives, the Tag will cost $29, with a four-pack for $99 — the exact same pricing as Apple’s AirTag 2.
The Pixel Tag is a slim oblong device available in one grayish color — Fog — that weighs about 12g, or 0.4oz. Like the AirTag, it has no built-in hooks or clips for attaching to objects you want to track. There’s a single button that will trigger a sound on your phone, for the rare occasion when you’ve got the Tag but have lost your main device. It also has an IP67 rating, so it should be safe from dust and rain. As for the battery, the Pixel Tag takes CR2032 coin batteries, and says one battery should last for over a year.