// BBC UK NEWS — CRONACA
Why we can't look away from hoarder home clean-ups
Victoria Gordon and a colleague kitted out for heavy-duty cleaning
When Victoria Gordon arrives at a client's house, she can be met with huge piles of clothes, stacks of unwashed dishes and badly blocked toilets.
The 44-year-old is not your average cleaner. She specialises in hoarder clearances, crime scene work and other extreme clean-up projects.
She loves her job as an extreme cleaner, but since starting to document her cleaning adventures online, she has found it fascinating how interested other people are in what she does.
The popularity of cleaning videos has grown rapidly in recent years. In 2023, Unilever partnered with TikTok to launch a dedicated CleanTok community after the genre had amassed 78 billion views on the social media platform.
So why are people so captivated by videos of hoarded homes, crime scene cleans and other extreme clear-outs?
Victoria Gordon posts videos of her cleaning on TikTok
Gordon, from Lincoln, believes videos on her account have racked up thousands of views because people are "naturally inquisitive" and "nosey".
"We like to have a little delve into other people's lives – in particular where there's a shocking 'before and after', or they're able to watch the process," she says.
"People find it really interesting and actually quite satisfying."